Stash Tea
Flavors of the premium line are presented in French to keep in line with the company’s existing packaging and to give the tea a high end feel. Each package is assigned a color that corresponds with the flavor.

Right: Stash’s Mississippi Tea Bar, photo courtesy of Jason Quigley and the Mississippi Avenue Business Association.
Signs are kept to a mix of a rustic and industrial aesthetic to reflect the interior of the store and maintain the company’s Portland roots. The circle around the keys references a stain from a drippy tea cup or mug.
High end tote bags with variations of the logo and a graphic Chinese-inspired key head.
A refreshed website is kept minimal to focus on featured products.
Brand Strategy Research | Brand Guidelines
Disclaimer: This is a student project and is in no way affiliated with Stash Tea – after some confusion stemming from a feature on the Dieline, they have asked me to make it clear that they are not rebranding!